5 or more years minimum experience in Email Marketing, Compliance and Delivery.
Mandatory experience with cloud infrastructure providers (i.e. Mailgun, Twilio SendGrid, Sparkpost, etc)
An individual with recognized compliance and deliverability expertise.
Ensure high inbox deliverability rate for all email campaigns
Be the expert on email best practices, technologies, trends, and CAN-SPAM laws
Continually monitor and analyze key KPIs; identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance
In-depth experience using third party email service provider platforms
A deep understanding of journey mapping, email triggers, segmentation, and behavior targeting
Experience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities, and campaign design
Experience with SMS and browser-based notifications a plus
Has knowledge of global and regional data collection and handling requirements from both a legislative (CAN-SPAM, GDPR etc.) and receiver (Gmail, Microsoft etc.) perspective.
Understands the technical aspects of email, including FBLs, DNS, DKIM, SPF, DMARC, TLS and other core infrastructure.
Strong knowledge of Blocklist Mitigation.