Marketing

Senior SEO Analyst

Chennai, Tamil Nadu   |   Full Time

TargetBay is an all-in-one Ecommerce Marketing Cloud that integrates core functionalities like customer profiling, review generation, segmentation, and automated email personalization to help Ecommerce entrepreneurs increase their sales. TargetBay’s main products include BayEngage, BayReviews, and BayAds.


Roles & Responsibilities

  • Perform keyword research regularly to optimize the website for existing content and discover new opportunities.

  • Provide SEO analysis and make necessary recommendations on TargetBay’s entire website/web pages while coordinating with elements and structure of web pages.

  • Execute strategies for developing content in coordination with SEO goals – general and keyword specific.

  • Conduct technical SEO audits - both on-site and off-site SEO including competitor analysis. 

  • Administrate search engine programs such as - XML sitemaps issues and webmaster tools for purposes of diagnostic reporting on client projects.

  • Guide the content team to produce SEO-friendly content.

  • Assist in the development and execution of communication, content strategies through social communities in coordination with SEO goals.

  • Develop strategies to implement link building campaigns to align with our content marketing and SEO goals.

  • Adapt to the latest changes by keeping pace with SEO, social media trends and other Ecommerce marketing industry trends and developments.

  • The Senior SEO Analyst will be responsible for the strategy, planning, and execution of search engine marketing/optimization campaigns across major search engines.

  • This role would be  primarily tasked with understanding, communicating, and executing all activities related to organic search in key search engines such as Google. You work closely with the marketing team and are responsible for the quality and growth of on and off-site factors of SEO that drive organic growth.

Qualifications

  • Bachelor's degree in marketing, advertising, communications, business, or a related area.

  • Strong written and verbal communication skills.

  • Ability to consistently meet tight deadlines.

  • Knowledge of eCommerce platforms - Shopify, WooCommerce, BigCommerce, and Magento would be a big plus.

  • Proficiency in Excel.

  • Passion for SEO and digital marketing.

  • A positive, go-getter attitude and the ability to thrive in a collaborative and fast-paced environment.

  • Strong project management and organization skills; the ability to create new processes and improve the team’s efficiency.

  • The ideal candidate should have 5 to 7 years of experience working for leading SaaS products and is familiar with defining, configuring, and testing multiple tracking/conversion/lead/attribution scenarios for reporting purposes.

Experience with various SEO and analytics tools such as

  • Google Search Console

  • Google Analytics

  • Google My Business

  • SEMrush

  • Ahrefs

  • Screaming Frog

Experience writing for the web (organic social posts, blogs, landing page content, and whitepapers).

Basic knowledge of HTML, CSS & JavaScript is a plus, but not required.

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