About TargetBay:
TargetBay is an all-in-one Ecommerce Marketing Cloud that integrates core functionalities like customer profiling, review generation, segmentation, and automated email personalization to help Ecommerce entrepreneurs increase their sales. TargetBay’s main products include BayEngage, BayReviews, and BayAds.
Join one of the most exciting Ecommerce technology SaaS companies in Chennai!
Experience: 2 - 4 years
About the role:
TargetBay is looking for a talented SaaS Content Marketer to join the Marketing team to help build dynamic marketing collateral and create engaging content across TargetBay’s website and blogs
Create strategic content including blog articles, third-party articles, eBooks, key messaging, case studies, sales collateral, whitepapers, and website copy.
Create messaging and content for lead/opportunity nurturing programs for both the marketing and sales funnels.
Ability to quickly conduct research on industries and topics within the business and tech categories.
Working closely with key stakeholders and conveying fantastic interpersonal communication skills.
Provide thoughtful analysis of digital economies, ecommerce technologies, cloud, B2B tech etc.
Learn and understand Inbound Marketing methodology.
Ideal Candidate Background
Exceptional writing skills
Loves all aspects of content marketing including blogging in a SaaS environment
2 - 4 experience writing copies for a B2B tech company/product or service or social impact brand
Understanding of digital marketing tactics, including SEO, email marketing, and web analytics
Ability to communicate and collaborate effectively
Ability to consistently meet tight deadlines
Ability to work with web publishing tools, and learn new ones